New Age Digital Marketing Manager
Position: New Age Digital Marketing Manager
Experience: 3–5 Years
Location: Onsite
Employment Type: Full-time
We’re on the hunt for a sharp, creative, and deeply curious marketing professional who thinks
beyond traditional playbooks. If you live on LinkedIn, obsess over AI tools, geek out on growth
experiments, and can craft compelling narratives for both enterprise decision-makers and indie
developers — this role was built for you.
You’ll own the full marketing charter — driving awareness and demand for our AI-powered products
while also generating qualified leads for our technology services catering to startups and enterprise
clients alike.
Key Responsibilities:
Core Digital Marketing
• Plan and execute high-ROI paid campaigns on Google, Meta, and LinkedIn — from keyword
strategy to ad copy to budget pacing.
• Own SEO end-to-end: technical audits, on-page optimisation, link building, and content
strategy to drive organic growth.
• Build and manage a content calendar across blogs, LinkedIn, and other relevant channels to
attract and nurture the right audience.
• Monitor, analyse, and report campaign performance using tools like Google Analytics, Search
Console, and platform dashboards.
• Collaborate with designers and developers to craft high-converting landing pages, email
sequences, and marketing funnels.
• Conduct competitive research and produce monthly insights reports to inform strategy and
identify growth opportunities.
New Age & Growth Marketing
• Leverage cutting-edge AI tools (ChatGPT, Perplexity, Jasper, etc.) to supercharge content
production, research, and campaign execution.
• Build a brand presence in tech-native communities — LinkedIn, X (Twitter), Discord, GitHub,
and developer forums — where our buyers actually hang out.
• Design and ship automated marketing workflows using no-code / low-code platforms (like
Zapier, Make, or HubSpot) to scale output without scaling headcount.
• Co-create sharp technical content — case studies, product explainers, use-case teardowns —
in close partnership with the engineering team.
• Conceptualise and execute virtual events, webinars, AMAs, and co-marketing initiatives
specifically targeted at the AI and startup ecosystem.
• Experiment relentlessly: A/B test messaging, creative, audiences, and channels; document
learnings and iterate fast.
Required Qualifications
• 3–5 years of hands-on digital marketing experience with a proven track record of generating
leads and building brand.
• Strong command over paid media platforms (Google Ads, Meta Ads Manager, LinkedIn
Campaign Manager).
• Working knowledge of SEO tools such as Ahrefs, SEMrush, or Moz.
• Genuine interest in AI and emerging technology — you follow the space, use the tools, and
speak the language.
• Experience marketing to technical audiences: developers, CTOs, founders, or product leaders.
• Proficient with no-code automation tools and basic analytics dashboards — you don’t wait for a
developer to set up a Zap.
• Strong written communication: you can write crisp ad copy as easily as a long-form thought
leadership post.
• Self-starter mindset — comfortable in a fast-moving startup environment where strategy and
execution often happen simultaneously.
What We Offer
• A front-row seat to building AI products from the ground up
• Direct exposure to marketing across India, the US, and global markets
• A team of engineers, designers, and builders who will actually collaborate with you
• Freedom to experiment — we measure results, not hours
• Competitive compensation
• Opportunity to grow fast in a company that rewards ownership
BONUS POINTS IF YOU HAVE
• Experience marketing SaaS products or AI tools directly to end consumers.
• A portfolio of technical content, viral posts, or community-building efforts in the developer /
startup ecosystem.
• Hands-on experience with HubSpot, Notion, or similar CRM/marketing stack tools.
• An active personal presence on LinkedIn or X with a genuine following in your niche.
EDUCATIONAL BACKGROUND
We value proven thinking and real-world impact over pedigree — but we do look for graduates and
post-graduates from reputed Indian institutions (Top state universities, or equivalent) who bring
intellectual rigour alongside their marketing hustle.
B.Tech, B.Sc, BCA, BBA, MBA in Marketing, Communications, or related fields — all welcome. What
matters more is what you’ve built.
You’re the kind of person who:
• Has a side project, newsletter, or social media presence you’re proud of
• Can explain what a RAG pipeline is and write a punchy headline about it
• Thinks about distribution as much as creation
• Gets excited about a campaign that cost ₹0 and reached 10,000 people
GOOD TO HAVE UNDERSTANDING ON TOOLS & PLATFORMS:
• Experience in a SaaS, AI, or tech services company
• Hands-on with no-code automation tools (Zapier, Make, Airtable)- if no, will help you teach.
• Familiarity with developer communities (GitHub, Discord, Product Hunt, Hacker News)
• Basic understanding of the software development lifecycle (you don’t need to code, but
knowing what an API or MVP is helps)
• Experience with Product Hunt launches, community-led growth, or creator-style content
Google Ads,Meta Ads,LinkedIn Ads,Google Analytics,SEMrush / Ahrefs,HubSpot / Mailchimp
Zapier / Make,ChatGPT / Claude,Notion,Canva / Figma basics,X / Discord Webflow / Framer
WHY THIS ROLE IS DIFFERENT
• You won’t be executing someone else’s playbook — you’ll write the one we follow.
• You’ll market real AI products to real users and services to engineers and founders who have
zero patience for fluff.
• You’ll have the latitude to experiment, the budget to test, and the team to back you up.
• You’ll work shoulder-to-shoulder with engineers, product designers, and founders — not sit in a
silo.
Think you’re built for this? We’d love to see your work — apply with your CV and a short note on your best campaign.
