Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.[1][2] AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.[3]
Virtual Reality: Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality include entertainment (e.g. video games), education (e.g. medical or military training), and business (e.g. virtual meetings). Other distinct types of VR-style technology include augmented reality and mixed reality sometimes referred to as extended reality or XR.[1]
E-Commerce: The retail & E-commerce software industry will stay ahead in the race when it comes to harnessing AI in the future. We’ll see its penetration in both –web and mobile apps. A normal-looking person may virtually dress up in sunglasses, jackets, footwear, and jewelry while putting the camera on a smartphone.
Digital Marketing: This will be quite different and change the perception of customers. AR technologies will make the user’s experience more exciting when engaging with any brand. Marketing AR will likely be seen in packaging, on street signs, through gaming apps, and in interactions with other products.
Geolocation: Finding a nearby restaurant on your smartphone isn’t a new thing. But yes, AR will significantly deliver top-notch service. On a real-time basis, the advisories will surely come to the suggestions.
AR could benefit everything from real-time travel advisories to restaurant suggestions.
Healthcare: Amidst this pandemic time the healthcare industry has ramped up, but still, there are many areas, in which, the modality of treatment can be transformed. Indeed, AR has the potential to change the healthcare sector.
