Location: Noida/India / Remote (Global B2B Markets)
Experience: 8–12+ years in B2B Technology, AI, SaaS, or Services
Function: Revenue Operations / Growth / Demand Generation

Role Overview:
We are hiring a Senior Lead Generation Executive to own and scale predictable, ROI
driven pipeline generation across three distinct but complementary business units: Tecorb
Technologies, Taskadapt, and Tensors.shop
This is a senior, high-impact role positioned at the intersection of revenue strategy, data
driven demand generation, and technical B2B selling. You will not be executing generic
lead activities; you will architect, optimize, and operate multi-channel lead engines that
directly influence revenue, CAC, and long-term growth.
The role requires a professional who understands complex technology offerings, long sales
cycles, enterprise buyers, and how to translate technical value propositions into qualified
pipeline at scale.

Business Units You Will Support
• Tecorb Technologies – End-to-end technology services delivering custom
web/mobile platforms, AI-driven development, system integrations, and product
engineering using a 100+ developer shared delivery model.
• Taskadapt – Advanced AI systems focused on Pre-Training Small language models,
Fine-tuning – LLM and SLM (LoRA, Q-LoRA), RLHF/GRPO/DPO workflows, and
production-grade MLOps for compliant and reasoning-capable AI.
• Tensors – White-label deep learning solutions designed for API integration or on
prem/client-side deployment to accelerate enterprise AI adoption.
Key Responsibilities:
1. Lead Generation & Demand Strategy
• Own the entire top-of-funnel and mid-funnel pipeline across all three business
units.
• Design and execute multi-channel inbound and outbound lead generation
strategies targeting mid-market and enterprise accounts.
• Build and optimize ICP-driven and account-based lead programs for technology
buyers including CTOs, CIOs, Heads of Engineering, Product Leaders, and AI
Decision Makers.
• Align messaging with each business unit’s technical positioning and buyer maturity.
2. Outbound & Account-Based Execution
• Drive high-quality outbound programs across email, LinkedIn, partnerships, and
curated databases.
• Develop account segmentation, buying committee mapping, and personalized
outreach frameworks.
• Collaborate with sales leadership to ensure tight handoff, qualification criteria, and
follow-up SLAs.
3. Inbound, Content & Campaign Collaboration
• Work with marketing and content teams to convert technical offerings into lead
generating assets.
• Optimize inbound sources including landing pages, gated content, webinars, and
solution-led campaigns.
• Continuously improve conversion rates from MQL to SQL through data-backed
iteration.
4. Funnel Ownership & Revenue Alignment
• Take end-to-end ownership of lead-to-opportunity performance.
• Partner closely with sales, delivery, and leadership teams to forecast pipeline
contribution.
• Ensure lead quality aligns with revenue potential, deal size, and delivery feasibility.
Technical Skills & Tools:
CRM & Revenue Systems
• Expertise in CRMs (Any one of) such as HubSpot, Salesforce, Zoho, or equivalent.
• Strong understanding of lead lifecycle stages, scoring models, and automation logic.
• Understanding of how to use automation(Make.com or n8n) on lead-generations,
Filtering, Lead nurturing, Monitoring.
Marketing Automation & Outreach
• Hands-on experience with tools such as HubSpot Marketing Hub, Marketo, Apollo,
Outreach, Salesloft, or similar platforms.
• Ability to design and optimize multi-step outreach sequences with performance
benchmarks.
Data Enrichment & Prospecting
• Proficient with tools like Apollo, ZoomInfo, Clearbit, Lusha, Clay, or similar
enrichment stacks.
• Experience building clean, high-intent datasets aligned to ICP definitions.
Analytics, Reporting & Dashboards
• Strong command over funnel analytics, cohort analysis, and attribution reporting.
• Ability to build and interpret dashboards covering pipeline velocity, CAC, conversion
rates, and revenue influence.
AI-Assisted Prospecting
• Experience using AI-powered tools for Automation leads, prospect research,
messaging personalization, and lead prioritization.
• Comfortable working alongside AI-driven workflows and data models in a B2B
environment.
ROI Measurement & Performance Metrics
You will be accountable for measurable, revenue-linked outcomes, including but not limited
to:
• Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
• Lead-to-opportunity and opportunity-to-win conversion rates
• Pipeline value generated and influenced
• Cost per Lead (CPL) and Customer Acquisition Cost (CAC)
• Channel-wise ROI and attribution performance
• Pipeline velocity and average deal contribution
• Revenue influenced by lead generation efforts
Attribution models may include first-touch, multi-touch, and revenue-weighted approaches
depending on campaign structure.
Required Experience & Qualifications
• 8+ years of progressive experience in B2B lead generation, demand generation, or
revenue operations within technology, AI, SaaS, or services companies.
• Proven track record of building and scaling lead engines for complex, high-ticket
offerings.
• Strong understanding of enterprise buying behavior, long sales cycles, and multi
stakeholder deals.
• Experience working with globally distributed sales and delivery teams.
• Demonstrated ability to work with technical stakeholders and translate complex
offerings into market-ready positioning.
Soft Skills & Leadership Traits
• Highly analytical with a strong ROI and outcome-oriented mindset.
• Strategic thinker with hands-on execution capability.
• Strong communication and stakeholder management skills.
• Comfortable operating with ambiguity and evolving business priorities.
• Ownership-driven, self-motivated, and performance-focused.
Compensation & Incentives
• Fixed Salary: Competitive, aligned with senior market benchmarks.
• Performance-Based Bonus: Target-linked incentives tied directly to pipeline
generation, revenue influence, and conversion metrics.
• Upside Potential: Clear accelerators for exceeding pipeline and revenue targets.
Career Growth & Impact
• Opportunity to shape the lead generation function across multiple high-growth AI and
technology businesses.
• Direct visibility and collaboration with senior leadership and founders.
• Clear pathway toward roles such as Head of Demand Generation, Revenue
Operations Leader, or Growth Director.
• Exposure to cutting-edge AI, deep learning, and enterprise technology markets.
If you are a senior, performance-driven lead generation professional who thrives on
measurable impact, understands complex B2B technology sales, and wants to directly
influence revenue at scale, we encourage you to apply.
This role is designed for leaders who want ownership, accountability, and the opportunity to
build systems that drive sustained business growth.

New Age Digital Marketing Manager

Position: New Age Digital Marketing Manager
Experience: 3–5 Years
Location: Onsite
Employment Type: Full-time

We’re on the hunt for a sharp, creative, and deeply curious marketing professional who thinks
beyond traditional playbooks. If you live on LinkedIn, obsess over AI tools, geek out on growth
experiments, and can craft compelling narratives for both enterprise decision-makers and indie
developers — this role was built for you.
You’ll own the full marketing charter — driving awareness and demand for our AI-powered products
while also generating qualified leads for our technology services catering to startups and enterprise
clients alike.

Key Responsibilities:

Core Digital Marketing
• Plan and execute high-ROI paid campaigns on Google, Meta, and LinkedIn — from keyword
strategy to ad copy to budget pacing.
• Own SEO end-to-end: technical audits, on-page optimisation, link building, and content
strategy to drive organic growth.
• Build and manage a content calendar across blogs, LinkedIn, and other relevant channels to
attract and nurture the right audience.
• Monitor, analyse, and report campaign performance using tools like Google Analytics, Search
Console, and platform dashboards.
• Collaborate with designers and developers to craft high-converting landing pages, email
sequences, and marketing funnels.
• Conduct competitive research and produce monthly insights reports to inform strategy and
identify growth opportunities.

New Age & Growth Marketing
• Leverage cutting-edge AI tools (ChatGPT, Perplexity, Jasper, etc.) to supercharge content
production, research, and campaign execution.
• Build a brand presence in tech-native communities — LinkedIn, X (Twitter), Discord, GitHub,
and developer forums — where our buyers actually hang out.
• Design and ship automated marketing workflows using no-code / low-code platforms (like
Zapier, Make, or HubSpot) to scale output without scaling headcount.
• Co-create sharp technical content — case studies, product explainers, use-case teardowns —
in close partnership with the engineering team.
• Conceptualise and execute virtual events, webinars, AMAs, and co-marketing initiatives
specifically targeted at the AI and startup ecosystem.
• Experiment relentlessly: A/B test messaging, creative, audiences, and channels; document
learnings and iterate fast.

Required Qualifications
• 3–5 years of hands-on digital marketing experience with a proven track record of generating
leads and building brand.
• Strong command over paid media platforms (Google Ads, Meta Ads Manager, LinkedIn
Campaign Manager).
• Working knowledge of SEO tools such as Ahrefs, SEMrush, or Moz.
• Genuine interest in AI and emerging technology — you follow the space, use the tools, and
speak the language.
• Experience marketing to technical audiences: developers, CTOs, founders, or product leaders.
• Proficient with no-code automation tools and basic analytics dashboards — you don’t wait for a
developer to set up a Zap.
• Strong written communication: you can write crisp ad copy as easily as a long-form thought
leadership post.
• Self-starter mindset — comfortable in a fast-moving startup environment where strategy and
execution often happen simultaneously.

What We Offer
• A front-row seat to building AI products from the ground up
• Direct exposure to marketing across India, the US, and global markets
• A team of engineers, designers, and builders who will actually collaborate with you
• Freedom to experiment — we measure results, not hours
• Competitive compensation
• Opportunity to grow fast in a company that rewards ownership

BONUS POINTS IF YOU HAVE
• Experience marketing SaaS products or AI tools directly to end consumers.
• A portfolio of technical content, viral posts, or community-building efforts in the developer /
startup ecosystem.
• Hands-on experience with HubSpot, Notion, or similar CRM/marketing stack tools.
• An active personal presence on LinkedIn or X with a genuine following in your niche.

EDUCATIONAL BACKGROUND
We value proven thinking and real-world impact over pedigree — but we do look for graduates and
post-graduates from reputed Indian institutions (Top state universities, or equivalent) who bring
intellectual rigour alongside their marketing hustle.
B.Tech, B.Sc, BCA, BBA, MBA in Marketing, Communications, or related fields — all welcome. What
matters more is what you’ve built.

You’re the kind of person who:
• Has a side project, newsletter, or social media presence you’re proud of
• Can explain what a RAG pipeline is and write a punchy headline about it
• Thinks about distribution as much as creation
• Gets excited about a campaign that cost ₹0 and reached 10,000 people

GOOD TO HAVE UNDERSTANDING ON TOOLS & PLATFORMS:
• Experience in a SaaS, AI, or tech services company
• Hands-on with no-code automation tools (Zapier, Make, Airtable)- if no, will help you teach.
• Familiarity with developer communities (GitHub, Discord, Product Hunt, Hacker News)
• Basic understanding of the software development lifecycle (you don’t need to code, but
knowing what an API or MVP is helps)
• Experience with Product Hunt launches, community-led growth, or creator-style content
Google Ads,Meta Ads,LinkedIn Ads,Google Analytics,SEMrush / Ahrefs,HubSpot / Mailchimp
Zapier / Make,ChatGPT / Claude,Notion,Canva / Figma basics,X / Discord Webflow / Framer

WHY THIS ROLE IS DIFFERENT
• You won’t be executing someone else’s playbook — you’ll write the one we follow.
• You’ll market real AI products to real users and services to engineers and founders who have
zero patience for fluff.
• You’ll have the latitude to experiment, the budget to test, and the team to back you up.
• You’ll work shoulder-to-shoulder with engineers, product designers, and founders — not sit in a
silo.
Think you’re built for this? We’d love to see your work — apply with your CV and a short note on your best campaign.