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There is no doubt that food delivery is one of the fastest-growing trends in the audience as well as in the food industry. Rather than cooking, nowadays, more and more people are opting for the easier way out, i.e., ordering it. And why not? Thanks to these apps, you can now simply enjoy the food which, in earlier times, could only be enjoyed if you went out, in the comfort of your own home. This is a trend most common in the millennials. They are now shifting from the whole concept of dining out to dining in. They want everything they wish to eat at their doorstep with a tap on their screen and the food delivering apps has been successful in doing that. That is why these applications have gained a sudden increase in their demand.
Developing a food delivery application is not just something that the start-ups wish to invest in, these applications have gained a rather increased interest of the restaurants and even grocery stores as well!
Through this audience behaviour, we can surely say that in this busy world, the two treasured elements that every person wants to cherish in their modern living are convenience and speed.
The key tips while creating a food ordering app is to make sure that you offer the flexibility of choice and options to the consumers, with ease of use. Most importantly, you must always be mindful of your prospective app users’ demands and needs. There is no doubt that applications like UberEats, Zomato, Swiggy, and more have managed to cover all these requirements. And now it is your turn to deliver the best user experience to your audience through your food ordering application.
Types of Food Ordering Application Models for Start-Ups
In the food delivery industry, there are two broad delivery start-up models that are currently prevailing in the market.
Putting in simpler words and for better understanding, this model works on the traditional ways of food delivery. If you opt for the aggregator model, your business acts as a third party who bridge the gap between the consumers and the restaurants. These businesses work as a platform where the consumers visit and browse through numerous restaurants through a great number of food options. As a third party, your business provides support in ordering and an exposure to the restaurants to potential buyers.
The business allows the customers to explore and compare the menus, prices, reviews, and ratings of a variety of places and then finally placing the order.
Once the order is confirmed, the order information is provided over to the restaurant and then the restaurants sends out the food for delivery. The delivery of the food to the customers is totally taken care of by the restaurant itself. The most popular example of this model is Zomato.
Food Delivery System with Logistics Support
The only difference between this model and the aggregator model is that it provides logistic support to the partnering restaurants. This model is a great win for small restaurants, street food joints, and more.
This model assure a huge amount of ease and support for the start-up food places in the food industry which do not have enough funds to have their own resources and build their own delivery system at their place.
There is no doubt that this model brings a lot of beneficial points from the restaurants’ point of view. Thus, this model can prove to be a very lucrative idea for a food delivery application. The delivery applications like Swiggy and UberEats work on this model.
The simplest definition of a cloud kitchen is that it is a delivery-only restaurant that has no physical place for the option of dining in for the customers. These kind of kitchens rely entirely on online orders and deliveries.
This model can be called a subset of the Aggregator Model. The only difference there is that the restaurants in this case sell only in the online world. On the other hand, the Aggregator Model is a rather bigger umbrella under which the cloud kitchen model is covered.
Additionally, the format of cloud kitchen gives the restaurants an option flexibility to launch more than one brand using same kitchen infrastructure.
For instance, a restaurant owner owns a cloud kitchen and delivers South Indian food to their customers. Now, they can also start offering Mexican food. However, instead of adding Mexican food items in the menu of their current brand, they can start operations of a different brand that offers Mexican food items from the same delivery-only kitchen.
Important Features that must be included in your food delivery and ordering application
Here is a list of all the features that you, as an app owner / developer have to always keep in mind and make sure that they work perfectly. Your prime motive must be to ensure that your application’s user interface is working smoothly.
It is important that your application looks nice, keeping in mind the latest trends. We would advise you to make a mix and match of written and visual content. You can keep these elements in such a way that your app presents each restaurant with their name, and adjacent to that, a picture of the cuisine they offer or a restaurant picture.
In order to provide your customers with a smooth checkout, the most important feature that you must never overlook is the payment gateway. Here is a golden rule to every food delivery application: the smoother and easier the checkout is, the more sales you will make.
Always make sure that whatever payment gateway you are choosing, that platform must provide as many payment options as possible. These can include payments through UPI transfer, PayTm, Debit Card, Credit Card, Net Banking, and more.
It is absolutely necessary that your payment gateway is secure and reliable.
Thus, is always advisable to go with trusted platforms. We would suggest that you can use platforms including Braintree, PayPal, Net banking, Stripe and Stripe connects, EWallets, Payfort, and Paytabs.
Cloud Storage Environment
How are you planning to store the data you upload on the application and gain from the customers? The process of storing all the data that you upload on the application and the customer data that is provided to you by the customers while signing in and checking out is called cloud storage.
It is a cloud computing model that stores and secures data on the application and internet through a cloud computing provider. This provider operates and manages the data storage as a service. It can be delivered when demanded just-in0time, eliminating the task of you buying and managing your own data storage infrastructure.
Thus, it is a cost-effective third-party service that every start-up must use to eliminate a much bigger cost of owning a data storage infrastructure. The best in business for this service is AWS, Google, and Azure.
GPS tracking for Locating the Order and Restaurants
GPS tracking is, yet again, a very important feature that your food ordering application must include. You need this feature to track customer location and show them restaurant and food options nearby to their delivering location.
Additionally, you need this service to locate the order once it is out for delivery from the restaurant and update the customers with the time it may take for the order to reach them.
For this feature you can use the Core Location Framework for iOS and Google Location API for Android.
Real-time Direction Tracking
This feature is of the most importance for the customers. Once they have made the payment and placed the order, the only thing they can do is to wait for their order to reach their location. They need to have an update on every movement of their order, especially when it is out for delivery. Real-time Direction Tracking helps the customers in tracking their order all through the way it reaches their location.
The software that you can use for this service is MapKit for apple devices and for android devices, Google Maps API is more than sufficient.
Listing Restaurants on the Basis of Location
This feature is used to make sure that the customer sees only the restaurants that are delivering food to their location. This feature provides an ease and a clarity for to the customers, thus, resulting in an increased possibility of them making a purchase.
The software used to implement this feature is Foursquare’s API.
Registration Process for the Users
Prior to placing any order, your customers will first have to go through a signing process. They will create a profile which will include their basic information. The most important information that you will gain from the profile is their name and city. It is very significant that you don’t ask for any excess information from the users: ask just what you need to know to send them food.
The best way to ease the signup process for the users is to give them an option of logging in through their social media platforms like Facebook. This will allow them to skip the hassle of filling the sign-up form.
Additionally, personal profiles will also be needed to send out discounts, coupons, and anything else that you need to make up your marketing strategy.
Data Storage for the Application
Data is a very significant asset for any business and for a business like yours, it is one of the most important assets. The way you save and secure your data plays a huge role in determining how easy it becomes to access the data, use it, and keep it secured.
For this feature, you can assuredly rely on Amazon Cloud Storage and auto-scaling web servers.
Data Backup for the Application
The basic purpose of data backup is to create a copy of the primary data that can be used in an event when the primary application data fails.
This task is of absolute necessity to protect your application against primary data loss or data corruption.
For data backup, you can use the Amazon S3 Bucket and Cloud front.
Analytics and Performance comparison
To optimize your performance, it is important that you analyse the data you receive on your food delivery application. Data analytics can also help in making better and improved business decisions.
Additionally, this feature can help in analysing customer trends and satisfaction, which can lead to new and better products and services.