Nowadays, the mobile apps have dominated the mobile market completely. From small to big businesses, everyone is getting their dedicated mobile apps to lure more customers through mobile devices. We have come up with these amazing mobile app ideas across the internet that have suggested by users.
It is true that a mobile app idea can transform the very core of your business. Companies like L’Oréal combined AR(Augmented Reality) to make a virtual make-up app.
Mobile Apps to boom your businesses?
We all know that mobile app is the most potent business tool in 2021. And there are plenty of reasons for it. Nowadays, more than 65% of people are using mobile to go online. Internet has attained almost 50% of global penetration in which mobile share of the Internet is crossing 50%.
- Mobile Apps helps businesses to attain customers.
- Provide more value to Customers.
- Builds a stronger Brand.
- Gets Customer connected better.
- Boost Profits
- Inform users about new Offers and Products.
- Sync users email and social media accounts.
- Stand at the top of the competition.
- Fast and secure.
Mobile is the future in the world of technologies. Currently, it is in trend or we can say it is necessary to have Mobile Apps for your businesses as people are looking for easy and handy accessible stuff.
70–80% of the people using the Internet are accessing their smartphones if they wish to search for anything online. For example, if you are in the E-commerce business, Mobile Apps are a must similarly with B2B and B2C business models too.
Important Reasons Businesses Should Invest in Mobile Apps
As customer behaviour continues to evolve, businesses need to adapt their strategy to be ‘where their customers are’. As a result, companies are moving rapidly toward making mobile apps commonplace as business tools and assets.
One of the key questions in business is ‘how you can give your brand a competitive edge’. The answer is through mobile apps. Industry leading companies are designing holistic experiences that leverage the personal nature of mobile. While there is still some hesitation surrounding mobile apps, it is important to understand that a native app is not just a mobile version of your website but rather an engaging and experience-driven environment crucial for creating a cohesive customer journey. A mobile app can be used to build a strong mobile presence, that results in far better engagement for your investment.
A mobile-first approach is imperative for successful businesses, yet many still are behind in adopting a mobile app strategy. Where mobile web can help raise awareness and increase traffic, mobile apps, on the other hand, allow you to foster the customer relationship and increase retention. Without a mobile presence, significant marketing opportunities are missed.
Some Trending Mobile App Ideas for 2021
Mobile app ideas help innovative business plans and once implemented makes the operation through mobile app. It could be a product, a service, or even a utility.
- Peer to Peer Vehicle Sharing App
P2P vehicle sharing app, allows car owners to rent out their vehicles for short time periods, allowing car owners to receive passive income while they are not using their vehicles.
- OTT video streaming App like Netflix
An OTT video service is a streaming media service offered directly to viewers via the internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.
- Online Taxi App like Uber
Taxi application help users to book instant rides and scheduled rides for anytime future. Passenger generates the request to avail the taxi service from an online taxi app. Once the user opens an app, they are shown some taxis around. them within the map itself. Once found, users can simply tap on the tab 'book a ride.
- Online Food Delivery App like Zomato
An online food ordering system is software that allows restaurant businesses to accept and manage orders placed via mobile app. Online ordering systems generally consists of 2 main components. First is a website or mobile app for hungry customers to view the restaurant's dishes and place an online order. Second is an admin management interface for the restaurants to receive and manage the customer's orders.
- Online Grocery App
Along with Walmart, mobile apps like BigBasket or Grofers – An Indian online grocery supplier have witnessed a sudden increase in orders. On demand grocery delivery app development has been exponentially growing across the globe. It is the only vertical that will never see a downfall unless something hypothetically replaces food.
Well food, shelter, and clothing will always remain the most essential things in the world. Grocery applications are going to be widely used by the population. In a study, it shows that the US alone could have more than 30,000 million users by the end of 2022.
On-demand delivery is a process of delivering goods and services to the customers whenever and wherever they want them. It is usually used to deliver perishable goods such as food and groceries.
- Podcast Application
With Podcasts App, you can play the latest episodes online and offline from your favorite shows, explore podcast recommendations just for you, and manage your listening activity.
- IOT Applications
IoT and mobile app development go together. IoT changes the way humans interact with machines, and even how machines interact with each other and the mobile app is often the gateway that makes this possible.
- Salon App
Salon app comes ready with your catalog of services that different Salons offer, making it easy for your customers to book directly from their mobile devices, eliminating the need to be on a computer or laptop. No need to log on to your website to Order. Eliminates the need for a Laptop or Computer to see your services. Multiple payment options possible (addon).
- Short Video App like Tik Tok
The short video app help users to post video of different time categories, share to friends & family, like and comments.
- Home Service App
The on-demand industry penetrated the homes of consumers offering substitutes for traditional home chores. Consequently, home transport apps like Uber are evolving with a range of subcategories.
- Doctor Appointment App or Virtual Health App
Online doctor consultation app offers complete telemedicine solutions for you and your family’s health and medical needs. On-demand doctor app is easily customizable to expand on the basic features like booking slots, report sharing, etc. The new elements of telemedicine like video-consulting, quick movement of reports, smart notifications, etc will make your app more appealing to every user.
Businesses choose to invest in apps to provide a better customer experience, help boost sales, or to become more competitive in the market. According to Clutch research, the two-primary means by which mobile apps facilitate business improvement area through improving customer service and providing return on investment, both of which reflect the main reasons businesses give for developing mobile apps.
The Value of Mobile Apps
There are many reasons why businesses should embrace the revolution and invest in mobile apps,
#1 Increase Customer Engagement
Mobile apps are a great strategy to keep your customers engaged with your brand, offering unique features that are more engaging than Web. Apps can prompt both potential and current customers to engage, and continue to engage, with your business. More specifically, they act like gentle reminders that pull your customers back to your business.
An app offers your customers a more convenient way to browse, shop and interact with a brand, with easily accessible information right at their fingertips. As a result, your brand is right in the palm of your customer’s hand. More importantly, the more often your customers are engaged and interact with your brand, the more inclined they will be to buy your product and/or service.
With all the noise out there, it is easy for businesses to lose impact on their customers. As the mobile ecosystem continues to expand businesses are creating mobile apps to capture the connected consumer and reach an even wider and more engaged market than before. A mobile app offers a unique ‘walled-garden’ environment allowing businesses to increase interactions and make true connections with their customers. This ‘walled’ branded environment provides app users with a constant and seamless experience, reducing noise and clutter whilst increasing engagement with your brand.
#2 Direct & Personalised Channel
One significant advantage of a mobile app is that it provides businesses with the opportunity to personalise their communications. By leveraging user profile information, companies can engage their customers individually in real-time. This is extremely important when more than 70% of consumers expect personalised experiences with the brands they interact with.
An app provides brands with the tremendous opportunity to offer a highly personalised user experience and develop deeper relationships with customers. This, in turn, leads to better outcomes and engagement with the brand. App user profile information can be leveraged to deliver highly segmented and personalised communications to each user based on their individual preferences.
With an app, brands could leverage a direct marketing channel. Through push notifications, businesses are even closer to facilitating direct interactions with consumers. More so, push notifications are an invaluable tool that can engage your audience and easily remind customers about your products and services at the optimal time. Thanks to personalisation and app-specific features such as geolocation, brands are able to create relevant mobile-moments. More specifically, leveraging user location and profile information to personalise notifications help make them more relevant and attractive to users. This level of targeting and personalisation not only creates a better experience for users but also fosters a stronger relationship with the brand.
#3 Build Brand Awareness
One of the most important things an app offers to consumers is awareness of and communication with your brand. It provides an environment where regular interaction with your target market can foster trust and loyalty. Not to mention, the more frequently a consumer is exposed to your brand, the higher their intent to purchase becomes. It is for this reason that mobile apps are considered an effective strategy for promoting and building brands.
In today’s competitive world, mobile apps are one of the best tools for exponentially enhancing the visibility of your brand. This can be achieved by creating an app that has features your customers will love, while at the same time is well branded and intuitively designed.
#4 Encourage Brand Loyalty
It is important to make a true and sincere connection with your customers to foster brand loyalty. It is the user experience of an app, and how valuable this is to customers, that has tied brand loyalty to mobile apps. This is one of the most important reasons why you should consider creating a mobile app for your business. Enhancing the accessibility of your products and services is a great way to organically increase customer loyalty and improve your offering.
Mobile apps offer a great way to reward and add value to your customers. It is important to try and provide a level of value to your customers that they cannot get anywhere else. For example, digitising loyalty programs where promotions can be tailored to each individual customer and their personal preferences is a powerful way add value whilst encourage return customers.
#5 Customer Service & Support
According to Salesforce, 70% of purchases are influenced by the customer’s experience alone. Mobile apps offer a more efficient channel for your customers to get in touch and engage with your brand. From simplifying online purchases to providing easy-to-access information, mobile apps can significantly improve your customer’s experience and satisfaction. When customer satisfaction increases, ultimately sales do too.
One strength of the mobile experience is that it can build the feedback and support loop into the app, providing customers with an instant, easy and responsive way of contacting and interacting with your brand. The readily accessible and intuitive nature of mobile apps make it the ideal customer service channel that can significantly improve the customer experience. For example, having a messaging or help desk feature within your app can really make a difference in the way you communicate with your customers.
#6 Remain Competitive.
With the continued growth of mobile and the ever-evolving consumer behaviour, an app for every business will fast become an expectation. Creating a mobile app is a sure way of staying competitive and securing a strong presence in your industry. They provide businesses with the opportunity to stand out from the crowd by offering a visually appealing and interactive environment. Your competitors, if they have not already, will most likely implement mobile apps as a part of their business strategy. Therefore, any inaction in app development may result in falling behind the competition.
#7 Increase Revenue
Mobile apps give your brand the opportunity to increase and earn additional revenue. By making the purchasing process more convenient, intuitive, and simple, apps can significantly improve the customer experience which, in turn, positively impacts sales.
Mobile apps can also be very easily monetised, providing businesses with the opportunity for additional revenue. Some of the most popular app monetisation strategies include in-app advertising, in-app purchases, freemium, and paid app. If users enjoy an app and feel it offers them value, they are often happy to pay for it. Therefore, by offering your products or services, or by advertising in your app, you can introduce a new revenue stream into your business strategy.
#8 Capture Consumer Insights
A mobile app gives companies the unique opportunity to really understand their customers. More specifically, an app provides an efficient way for businesses to collect, analyse and leverage customer data. By capturing information such as customer preferences and behaviour, apps offer the potential to influence marketing strategy with invaluable consumer insights. Understanding user motives, the most popular features, or pathways, and who your users are can help you make the right strategic decisions to focus your marketing efforts on the right place. Therefore, with apps, businesses can use data-driven marketing tactics to offer consumers a highly personalised experience.
Unlocking the Potential
The world has gone mobile, and there is no turning back. Regardless of the industry you are in, mobile apps are extremely useful for attracting new customers and retaining old customers. Whether you are trying to improve the customer experience, increase engagement, or increase sales, launching an app can help you achieve your goal. It is important to take advantage of the mobile app market while it is still relatively untapped. Doing so will allow you to reap the value that business mobile apps produce.
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